Tax Season: How Will You Invest?


Hello tax season!  If you haven't already thought of ways to invest your return, now should be the time to start.  In my current state of mind, I can think of several ways to use my return and they all really seem like plausible investments.  Whether it's stashing it into my savings account or paying down my credit cards, I feel like it's all a win-win situation.  I thought long about this and figured the project I really want to invest in this year is the direction and production of this blog.  The mentality I have going into this, is feeling like I'm investing in myself and all the possibilities that can stem from a single blog.  Below is a list of items I'd love to invest in with the help of my tax return for you to check out and maybe even relate to!  Don't forget to leave me comments with tips or suggestions - okay, let's do this!

1.  Engagement Plan

The beginning of the week is where I'm the most motivated to hit my social engagement hard.  Then Wednesday rolls around and it's like if I've lost my mojo haha.  According to my marketing calendar, I should be engaging with at least ten blogs a day and engaging with similar hashtags on Instagram and Twitter.  This could easily turn into a whole other job of mine! Thankfully, my friend is a marketing consultant and helps people like me grow in this blog world!  Sure I can do this by myself, but I need to buy myself all the time in the world to focus on the overall production and could totally invest in an engagement plan.  Time well spent always brings content!

2.  Photography

I've spent so much of my time studying the Instagram grids of some of my favorite bloggers and something that has always stood out to me is the photography.  With this said, I want to invest in purchasing a brand new lens for my camera and pay for a monthly Adobe subscription to use prime editing tools.  I already use Lightroom to edit my photos, but I would love to enhance my skills and sign up for Lightroom and Photoshop classes.  I know there are free online graphic design/photo editing sites that I could probably do with, but if I'm going to invest in the Brocade Closet experience, I'm going to have to sign up for the best.  I've browsed a few lenses that I'm super into right now and am leaning towards one that'll cost about $200.  It's very basic and easy to use and I think it'll deliver the results I want!  Crossing fingers!

3. Instagram/Facebook Ads

I'm very familiar with paid ads through my work life, but I've never tested this out for my own blog.  Shocker!  Can I make room in my budget this year to spend at least $5 on every blog related post?  Totally.  It doesn't have to be every single time either, but at least two or three times a month won't necessarily break the bank.  Each month, I plan on taking a look at my content calendar and rule out my top three posts that I'd like to push.  Since I've categorized myself as a Life and Style blogger, I want to be careful with the posts I pay for and have a rule of only pushing three diverse posts.  I want to focus on amplifying my audience and fulfilling my overall goal of writing a lifestyle guide for you, by me.  Pushing out posts that cater to different audiences will be a HUGE investment for me in this next year.

Xo..Melissa Victoria

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